EFFECTIVE has joined forces with PS Lifestyle

The success of circular and biobased transitions will depend on one side on collaborative and innovative value chains like in the case of EFFECTIVE, but also in the acceptance and awareness of consumers of circular and biobased goods. This represents a point of synergy between the EFFECTIVE and PS Lifestyle projects.

PSLifestyle aims to deeply engage with and mobilize citizens to close the action gap between climate awareness and individual action. PSLifestyle supports data-driven momentum for sustainable behavior change in pilots in 8 European countries (Estonia, Finland, Germany, Greece, Italy, Portugal, Slovenia, and Turkey).

We look forward to future collaboration with such an important project.

Learn more about it HERE.